LAUNCH & FLIGHT CO.
It's not panic | If it's practiced mug
It's not panic | If it's practiced mug
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Every SIV grad knows the voice.
The shout that echoes across the lake, part chaos, part calm — “THROW YOUR RESERVE!” This mug celebrates that moment when panic met muscle memory, and you came out caffeinated and wiser. Vintage flight-school style meets modern pilot humor — perfect for pre-flight espresso, post-flight storytelling, or that morning when even your coffee needs a backup plan.
✈️ Details That Keep It Flying
• Ceramic, glossy finish that handles heat better than your last thermic climb
• 11 oz capacity — ideal for coffee, tea, or the post-landing beverage of your choice
• Lead- and BPA-free
• Dishwasher and microwave safe (because we don’t judge your ground-handling habits)
• Printed graphic won’t fade — even after repeated “reserve throws” through the wash

Let customers speak for us
from 5 reviewsSo True It Hurts (and Makes Me Laugh)
As every pilot knows, kiting is 50% skill, 50% swearing at your wing — and this design absolutely nails it. My non-flying friends don’t get it, but every pilot I know has already asked where to get one. It’s basically therapy in T-shirt form.
Hands down the best place to find gifts for paragliding friends. Smart designs, great quality, and you can tell it’s all made by people who actually fly.
Proud addition to my Ozone flight deck! A wink & nod to anyone who knows what “active flying” really means.
Both products arrived within a week. I thought the shipping cost was very fair.
Arrived today and the print quality is great. The T-shirt is softer than I expected and a comfortably slim fit in a medium. Especially appreciate that there’s no itchy tag. Going to be a great holiday gift.