{"title":"Super Fly Collection","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eBuilt for Point of the Mountain days and everything that follows.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis Super Fly collection celebrates one of the most flown, most loved training grounds in the country — where kiting turns into flights, and flights turn into stories you’ll keep telling. Whether you’ve logged your first steps on the training hill or you’re dialing in smooth evening glass-offs, this gear carries a little piece of Utah with you.\u003c\/p\u003e","products":[{"product_id":"i-❤️-top-landings-mug-sip-with-style-and-a-wink","title":"I ❤️ Top Landings Mug | Sip with Style (and a Wink)","description":"Whether you’re fueling up for launch or winding down after a long flight, this mug says what every pilot’s thinking — with just enough subtlety to pass the breakfast test. Made from durable ceramic with a pop of color inside, it’s perfect for coffee, tea, or tall tales from the LZ. Available in two sizes: a standard 11 oz for your morning fix or a 15 oz for the full thermal boost.\u003cbr\u003e\n\u003cbr\u003e\nDetails that keep it flying:\u003cbr\u003e\n• Ceramic\u003cbr\u003e\n• 11 oz dimensions: 3.79″ (9.6 cm) height × 3.25″ (8.3 cm) diameter\u003cbr\u003e\n• 15 oz dimensions: 4.69″ (11.9 cm) height × 3.35″ (8.5 cm) diameter\u003cbr\u003e\n• Lead- and BPA-free\u003cbr\u003e\n• Dishwasher + microwave safe\u003cbr\u003e\n• Color accents on rim, handle, and interior","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"11 oz","offer_id":43694559461469,"sku":"5652466_11049","price":14.99,"currency_code":"USD","in_stock":true},{"title":"15 oz","offer_id":43694559494237,"sku":"5652466_17200","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-mug-15-oz-i-top-landings-mug-sip-with-style-and-a-wink-1196572930.jpg?v=1761273497"},{"product_id":"i-❤️-top-landings-dad-hat-for-pilots-with-great-taste","title":"I ❤️ Top Landings | Proof You Can Stick It","description":"\u003cp\u003e\u003cspan\u003eFor pilots who know the real flex isn’t cloudbase — it’s sticking the top landing clean. This low-profile cotton cap keeps the sun off while you pack up, swap stories, or pretend you totally meant to touch down right there. Adjustable strap, curved brim, and just enough attitude to wear anywhere from launch to latte.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e Details that keep it flying:\u003cbr\u003e • 100% chino cotton twill\u003cbr\u003e • Green Camo: 35% cotton, 65% polyester\u003cbr\u003e • Unstructured, 6-panel, low-profile\u003cbr\u003e • 6 embroidered eyelets\u003cbr\u003e • 3 ⅛” (7.6 cm) crown\u003cbr\u003e • Adjustable strap with antique buckle\u003cbr\u003e • Blank product sourced from Vietnam or Bangladesh\u003c\/p\u003e","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":43694560510045,"sku":"5225220_7853","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-embroidery-i-top-landings-proof-you-can-stick-it-1196572925.jpg?v=1761273483"},{"product_id":"launch-scared-land-grinning-paragliding-mug","title":"Launch Scared, Land Grinning | Paragliding Mug","description":"\u003cp\u003e\u003cstrong\u003eEvery pilot knows the feeling\u003c\/strong\u003e — a shaky takeoff, a perfect landing, and a grin you can’t hide. This glossy black mug celebrates that ride with a wink. Whether it’s pre-launch caffeine or post-flight tea, it’s your daily reminder that courage is just fear… managed with lift.\u003cbr\u003e\u003cbr\u003eThe high-gloss finish gives the design serious pop, while the durable ceramic build handles everything from hangar talk to office desk duty.\u003cbr\u003e\u003cbr\u003eDetails that keep it flying:\u003cbr\u003e• 11 oz ceramic mug\u003cbr\u003e• Glossy black finish with bold full-color print\u003cbr\u003e• Durable and fade-resistant\u003cbr\u003e• Lead- and BPA-free\u003cbr\u003e• Dishwasher + microwave safe\u003c\/p\u003e","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":43698749702237,"sku":"2985568_9323","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-launch-scared-land-grinning-paragliding-mug-11-oz-black-glossy-1197094129.jpg?v=1761273727"},{"product_id":"in-turbulence-we-trust-patch-certified-bumpy-edition","title":"In Turbulence We Trust | Certified Bumpy Edition","description":"\u003cp\u003e\u003cstrong\u003eFor pilots who’ve felt the bumps and kept their cool.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe In Turbulence We Trust patch is your unofficial badge of honor — earned somewhere between lift and chaos. Embroidered on tough twill, it’s ready to outlast your harness, your reserve repack, and probably your pride. Sew it, iron it, or pin it wherever you want to start a conversation (or confession).\u003cbr\u003e \u003cbr\u003e Details that keep it flying:\u003cbr\u003e • 26% cotton, 74% polyester\u003cbr\u003e • 3″ (7.6 cm) diameter\u003cbr\u003e • Durable, heat-resistant twill fabric\u003cbr\u003e • Attachment options: iron-on, sew-on, or safety pin\u003cbr\u003e • Blank product sourced from China\u003c\/p\u003e","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":43710797611101,"sku":"4988703_15562","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-embroidery-patch-in-turbulence-we-trust-patch-certified-bumpy-edition-1197462897.jpg?v=1761276122"},{"product_id":"utah-point-of-the-mountain-sticker","title":"Utah | Point of the Mountain — Lift Happens Here","description":"\u003cp\u003e\u003cstrong\u003eEvery pilot knows the Point.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThat rare ridge that works morning and evening, where the lift lines feel endless and the chatter on launch is its own language. The Utah | Point of the Mountain sticker marks one of the sport’s sacred grounds — simple, clean, and unmistakable.\u003cbr\u003e\u003cbr\u003eStick it on your gear box, flight log, or bumper — the quiet signal that you’ve shared the ridge, nailed the top-landing, and joined the cult of the Point.\u003cbr\u003e\u003cbr\u003eDetails that keep it flying:\u003cbr\u003e• Durable, high-opacity vinyl\u003cbr\u003e• Bubble-free application\u003cbr\u003e• Perfect for helmets, bottles, and gear cases\u003cbr\u003e• Available in multiple sizes\u003c\/p\u003e","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"3″×3″","offer_id":43715712974941,"sku":"2845413_10163","price":5.49,"currency_code":"USD","in_stock":true},{"title":"4″×4″","offer_id":43715713007709,"sku":"2845413_10164","price":5.99,"currency_code":"USD","in_stock":true},{"title":"5.5″×5.5″","offer_id":43715713040477,"sku":"2845413_10165","price":6.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-5-5-x5-5-utah-point-of-the-mountain-lift-happens-here-1198075652.jpg?v=1761285374"},{"product_id":"point-of-the-mountain-utah-fuel-for-the-morning-ridge","title":"Point of the Mountain, Utah | Fuel for the Morning Ridge","description":"Coffee before kiting, tea after top-landing.\u003cbr\u003e\nThis Point of the Mountain mug honors the site that never stops working — from first light on the north side to glass-off on the south. Sturdy, glossy, and built for daily use, it’s your reminder that perfect lift isn’t luck — it’s Utah.\u003cbr\u003e\n\u003cbr\u003e\nDetails that keep it flying:\u003cbr\u003e\n• Ceramic, 11 oz or 15 oz capacity\u003cbr\u003e\n• Glossy finish\u003cbr\u003e\n• Lead- and BPA-free\u003cbr\u003e\n• Dishwasher + microwave safe","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":43715719463005,"sku":"9520064_9323","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-point-of-the-mountain-utah-fuel-for-the-morning-ridge-1198075649.jpg?v=1761285368"},{"product_id":"kite-swear-repeat-fuel-for-the-wind-beaten","title":"Kite \/ Swear \/ Repeat | Fuel for the Wind Beaten","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eFor pilots who know that progress is brewed one gust at a time.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis 11 oz mug is your pre-launch ritual and post-tangle therapy session — the perfect size for just enough caffeine to convince you that \u003ci\u003etoday’s the day\u003c\/i\u003e you’ll keep the wing up. Sturdy, glossy, and made for early mornings and windier-than-expected afternoons.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eDetails That Keep It Flying:\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e• 11 oz ceramic mug — lightweight, durable, and flight-debrief approved\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• Glossy finish with crisp, high-contrast print\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• Dishwasher and microwave safe\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• Lead- and BPA-free\u003c\/p\u003e","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Dark Blue","offer_id":43733267644509,"sku":"8826012_17362","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Orange","offer_id":43733267677277,"sku":"8826012_12579","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-orange-kite-swear-repeat-fuel-for-the-wind-beaten-1199359761.jpg?v=1761288018"},{"product_id":"siv-survivor-fuel-for-the-brave","title":"SIV Survivor | Fuel for the Brave","description":"\u003cp\u003e\u003cstrong\u003eFor pilots who’ve tasted lake water—and lived to tell it.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eBecause after wingovers, stalls, and reserve tosses, you’ve earned more than 11 ounces. This 15 oz ceramic mug is built for big pours and bigger stories. With a bold SIV Survivor design and a splash of color on the rim, handle, and inside, it’s the perfect way to relive your lake sessions—one sip at a time.\u003c\/p\u003e","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":43752647622749,"sku":"9075423_17196","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-mug-siv-survivor-fuel-for-the-brave-1200422079.jpg?v=1761760322"},{"product_id":"siv-survivor-lessons-above-the-lake-patch","title":"SIV Survivor | Lessons Above the Lake Patch","description":"Proof you willingly threw yourself into a lake just to become a better pilot.\u003cbr\u003e\n\u003cbr\u003e\nThis SIV Survivor patch is a tiny flex for pilots who’ve felt the line twist panic, fumbled the stalls, yeeted a reserve (on purpose… mostly), and still came up smiling for another tow. Glue it to your flight log, slap it on your kit bag, or iron it somewhere visible so everyone at launch knows you’ve been “over the box” and lived to tell the tale. A clean, tough embroidered badge for those who take skill progression seriously—and themselves a little less so.\u003cbr\u003e\n\u003cbr\u003e\nDetails:\u003cbr\u003e\n• 26% cotton, 74% polyester\u003cbr\u003e\n• 3″ × 3″ square\u003cbr\u003e\n• Attachment options: iron-on, sew-on, or safety pin\u003cbr\u003e\n• Durable twill fabric\u003cbr\u003e\n• Blank product sourced from China","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":43816352677981,"sku":"1327177_15562","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/launch-flight-co-embroidery-patch-siv-survivor-lessons-above-the-lake-patch-1207837649.jpg?v=1763690278"},{"product_id":"downwind-base-final-patch","title":"Downwind Base Final | The Part Where It All Clicks","description":"Every pilot remembers their first proper downwind base — the moment the pattern makes sense, the wind lines up, and the landing finally feels intentional. This patch is a quiet nod to that milestone: equal parts skill, timing, and not overthinking it. Stitch it onto your harness, wing bag, or jacket as a reminder that good approaches are built long before short final.\u003cbr\u003e\n\u003cbr\u003e\nDetails:\u003cbr\u003e\n• Durable embroidered patch with clean, bold stitching\u003cbr\u003e\n• 3″ × 3″ square format — easy to spot, hard to miss\u003cbr\u003e\n• Iron-on backing with optional sew-on security\u003cbr\u003e\n• Holds up to travel, sun, and a lifetime of debriefs\u003cbr\u003e\n• Made to live on flight bags, jackets, and well-earned gear","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":43905673265245,"sku":"7250105_15562","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/embroidered-patches-white-square-3x3-front-69f7a5619f0ae.jpg?v=1777837414"},{"product_id":"point-of-the-mountain-potm-paragliding-hat","title":"Point of the Mountain | Where It All Clicks Hat","description":"\u003cp\u003e\u003cstrong\u003eTwo directions. Endless laps. No excuses. \u003c\/strong\u003ePoint of the Mountain is where pilots learn what lift really feels like — smooth, reliable, and just addictive enough to keep you hiking back up for one more. This cap keeps it simple: bold, recognizable, and quietly proud of a place that’s shaped more pilots than almost anywhere else. Wear it on launch, in the LZ, or halfway through your third “last flight.”\u003cbr\u003e\u003cbr\u003eDetails that keep it flying:\u003cbr\u003e• Classic, low-profile fit\u003cbr\u003e• Adjustable strap for all-day comfort\u003cbr\u003e• Clean embroidered patch design\u003cbr\u003e• Lightweight and ready for repeat laps\u003cbr\u003e• Built for sun, wind, and post-flight beers\u003c\/p\u003e","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":44372339523677,"sku":"2776247_7853","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/classic-dad-hat-white-front-69e26c7319d18.jpg?v=1776446602"},{"product_id":"products-point-of-the-mountain-utah-paragliding-patch","title":"PO™ — Earned in the Air | Point of the Mountain Patch","description":"\u003cp\u003e\u003cstrong\u003eEarned in the air.\u003c\/strong\u003e \u003c\/p\u003e\n\u003cp\u003ePoint of the Mountain is where it starts — first kites, first flights, first real understanding of what the wing is telling you. This patch keeps it simple because the place speaks for itself. No explanation needed for those who’ve watched the cycles, waited their turn, and found lift when it finally clicks. Stitch it onto your kit as a quiet nod to the site that turns beginners into pilots.\u003cbr\u003e\u003cbr\u003eDetails:\u003cbr\u003e• Durable embroidered patch with clean, bold stitching\u003cbr\u003e• Heat-resistant twill backing\u003cbr\u003e• Iron-on, sew-on, or pin attachment options\u003cbr\u003e• Sized for packs, harnesses, and flight jackets\u003cbr\u003e• Built to travel wherever your flying takes you\u003cbr\u003e\u003cbr\u003e🪂 \u003cstrong\u003eEvery launch tells a story.\u003c\/strong\u003e\u003c\/p\u003e","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"Default Title","offer_id":44374224994397,"sku":"9085002_15565","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/embroidered-patches-white-rectangle-3.5x2.25-front-69e3c1e14974a.jpg?v=1776533996"},{"product_id":"in-turbulence-we-trust-certified-bumpy-since-forever","title":"In Turbulence We Trust | Certified Bumpy Since Forever","description":"Smooth air’s fine — but nobody writes stories about it.\u003cbr\u003e\n\u003cbr\u003e\nThe In Turbulence We Trust tee is for pilots who know that a little chaos is part of the flight plan. It’s soft, lightweight, and built to survive the occasional gust (or awkward launch photo). Whether you’re thermalling, top-landing, or just explaining why your hair looks like that — this shirt’s got your back. Literally.\u003cbr\u003e\n\u003cbr\u003e\nDetails that keep it flying:\u003cbr\u003e\n• 100% combed and ring-spun cotton (heathers contain polyester)\u003cbr\u003e\n• Fabric weight: 4.2 oz\/yd² (142 g\/m²)\u003cbr\u003e\n• Pre-shrunk for perfect fit\u003cbr\u003e\n• Side-seamed construction\u003cbr\u003e\n• Shoulder-to-shoulder taping\u003cbr\u003e\n• Blank product sourced from Nicaragua, Mexico, Honduras, or the US\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!","brand":"LAUNCH \u0026 FLIGHT CO.","offers":[{"title":"XS","offer_id":44397140115549,"sku":"6371139_9526","price":29.99,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":44397140148317,"sku":"6371139_4011","price":29.99,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":44397140181085,"sku":"6371139_4012","price":29.99,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":44397140213853,"sku":"6371139_4013","price":29.99,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":44397140246621,"sku":"6371139_4014","price":29.99,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":44397140279389,"sku":"6371139_4015","price":31.99,"currency_code":"USD","in_stock":true},{"title":"3XL","offer_id":44397140312157,"sku":"6371139_5294","price":33.99,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":44397140344925,"sku":"6371139_5309","price":35.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/3943\/6381\/files\/unisex-staple-t-shirt-white-front-69efd5df75189.jpg?v=1777325543"},{"product_id":"love-is-a-good-launch-pocket-tee-superfly","title":"Love Is a Good Launch | Pocket Tee","description":"Love is a good launch.\u003cbr\u003e\n\u003cbr\u003e\nNot every day needs to be epic. Sometimes it just needs the right start.\u003cbr\u003e\n\u003cbr\u003e\nThis pocket tee is a quiet nod to good decisions, solid footing, and choosing moments that feel right before they feel bold. Minimal on the front, meaningful to those who get it. The kind of shirt pilots wear when they’re not trying to prove anything — just enjoying the day, the people, and the launch.\u003cbr\u003e\n\u003cbr\u003e\nSoft, relaxed, and easy to live in. Wears just as well in the LZ as it does at the bar afterward.\u003cbr\u003e\n\u003cbr\u003e\nDetails:\u003cbr\u003e\n• Garment-dyed for a broken-in feel from day one\u003cbr\u003e\n• Relaxed, unforced fit — nothing flashy, nothing stiff\u003cbr\u003e\n• Subtle pocket print with a knowing wink to flight\u003cbr\u003e\n• Built for long days, easy evenings, and good starts\u003cbr\u003e\n\u003cbr\u003e\nThis product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. 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